AI Product Description Generator: Descriptions, Taglines, and Social Blurbs From One Input

# AI Product Description Generator — Streamlit + Groq
# Save as app.py, add GROQ_API_KEY to .streamlit/secrets.toml, then: streamlit run app.py

import ssl

import httpx
import streamlit as st
import truststore

st.set_page_config(page_title="AI Product Description Generator", layout="centered")
st.title("AI Product Description Generator")
st.caption("Fill in your product details and get compelling marketing copy in seconds.")

_ssl_ctx = truststore.SSLContext(ssl.PROTOCOL_TLS_CLIENT)

_CHAT_MODEL = "llama-3.3-70b-versatile"

_TONES = ["Professional", "Casual & Friendly", "Luxury", "Playful", "Technical"]
_CATEGORIES = [
    "Electronics", "Fashion", "Home & Kitchen", "Beauty & Personal Care",
    "Sports & Outdoors", "Food & Beverage", "Software / App", "Other",
]
_FORMATS = [
    "Full description + tagline",
    "Short blurb (2-3 sentences)",
    "Bullet-point feature highlights",
    "All three",
]

_FORMAT_INSTRUCTIONS = {
    "Full description + tagline": (
        "Write a full product description of 3-4 sentences followed by a punchy tagline "
        "on its own line starting with 'Tagline:'."
    ),
    "Short blurb (2-3 sentences)": (
        "Write a 2-3 sentence product blurb suitable for an e-commerce listing or social media post."
    ),
    "Bullet-point feature highlights": (
        "Write 5-7 bullet-point feature highlights for an e-commerce product page. "
        "Lead each bullet with a customer benefit, not just the feature name."
    ),
    "All three": (
        "Provide three sections with these headings:\n"
        "**Full Description** — 3-4 sentences + a tagline starting with 'Tagline:'.\n"
        "**Short Blurb** — 2-3 sentences for social media.\n"
        "**Feature Highlights** — 5-7 benefit-led bullet points."
    ),
}


@st.cache_resource
def _groq_client():
    import groq

    return groq.Groq(
        api_key=st.secrets["GROQ_API_KEY"],
        http_client=httpx.Client(timeout=120.0, verify=_ssl_ctx),
    )


col1, col2 = st.columns(2)
with col1:
    product_name = st.text_input("Product name *", placeholder="EcoBrew Pro")
    category = st.selectbox("Category", _CATEGORIES)
with col2:
    target_audience = st.text_input("Target audience", placeholder="Eco-conscious coffee lovers")
    tone = st.selectbox("Tone", _TONES)

features = st.text_area(
    "Key features — one per line *",
    height=130,
    placeholder=(
        "Stainless steel filter — no paper waste\n"
        "Built-in scale for precise brewing\n"
        "Compact, travel-friendly design"
    ),
)

col3, col4 = st.columns(2)
with col3:
    price_point = st.text_input("Price point", placeholder="$49.99")
with col4:
    usp = st.text_input(
        "Unique selling point",
        placeholder="Only brewer with automatic dose measurement",
    )

output_format = st.radio("Output format", _FORMATS, horizontal=True)

if st.button("Generate Descriptions", type="primary"):
    if not product_name.strip():
        st.warning("Please enter a product name.")
    elif not features.strip():
        st.warning("Please add at least one feature.")
    else:
        product_details = "\n".join(
            filter(
                None,
                [
                    f"Product: {product_name}",
                    f"Category: {category}",
                    f"Target audience: {target_audience or 'general consumers'}",
                    f"Key features:\n{features}",
                    f"Price point: {price_point}" if price_point else "",
                    f"Unique selling point: {usp}" if usp else "",
                    f"Tone: {tone}",
                ],
            )
        )
        system_msg = (
            "You are a professional copywriter specializing in product marketing. "
            f"{_FORMAT_INSTRUCTIONS[output_format]} "
            "Match the specified tone exactly. Use specific, vivid language. "
            "Avoid generic filler phrases like 'game-changing' or 'revolutionary'. "
            "Output only the copy — no preamble or meta commentary."
        )
        with st.spinner("Crafting your product copy…"):
            try:
                client = _groq_client()
                resp = client.chat.completions.create(
                    model=_CHAT_MODEL,
                    messages=[
                        {"role": "system", "content": system_msg},
                        {"role": "user", "content": product_details},
                    ],
                )
                result = (resp.choices[0].message.content or "").strip()
                st.markdown("### Generated Copy")
                st.markdown(result)
                filename = product_name.strip().lower().replace(" ", "_")
                st.download_button(
                    "Download as .txt",
                    data=result,
                    file_name=f"{filename}_descriptions.txt",
                    mime="text/plain",
                )
            except Exception as err:
                st.error(f"Something went wrong: {err}")